Last week I decided to offer free introductory website analysis for members at www.asmallworld.net
Of course I couldn't go deeper in each analysis but I could help them on basics for SEO, Metrics, Usability and Web Development. The most common mistakes I found were in the aspects:
- SEO. Missing opportunity to use page title to improve SE traffic. Some cases there was no title at all. Or the domain name was repeated in the title tag.
- SEO. If the title was so misused imagine meta keyword and descriptions.
- Site Metrics. Missing opportunity to collect data from users. Like not using advantage of Google Analytics to know better what customers are looking for when they reach theirs site and many other information like bounce rate, conversions, etc.
All the above can easily be implemented and results seen very fast.
If you want me to also give you a free introductory website analysis post a comment with your URL and Website description.